Strategic Information, Education & Communication Solutions for a healthier Tomorrow
Driving transformative behavior change through storytelling, psychology, and creativity.
Mission & Vision
To drive transformative behavior change and enhance societal wellbeing by delivering contextually-rooted, globally-relevant Information, Education, and Communication (IEC) solutions.
We achieve this through high-impact consultancy, workshops, and training—partnering with individuals, governments, corporations, and educational institutions through strategic alignment, collaboration, and innovation.
To be a global thought leader in IEC-driven social change by fusing storytelling, science, and strategy.
What is IEC?
Information
Disseminating knowledge and awareness about mental health and wellbeing related issues, risks, and available resources.
Education
Equipping individuals with critical thinking and informed decision-making skills.
Communication
Promoting dialogue and behavioral engagement within target groups.
How We Redefine Change
Redrawing the Boundaries of Wellbeing
We both challenge outdated silos — mental health isn’t clinical alone, development isn’t just numbers, and communication isn’t just media. We have created an integrated model where storytelling, psychology, and public systems speak to each other.
Language That Liberates, Not Labels
Through IEC, advocacy, and mental health strategy, we replace jargon with dignity. We help women, adolescents, and caregivers see themselves not as patients or beneficiaries — but as protagonists.
Metrics That Define Our Founders
40+ years of combined frontline experience
From conflict zones to classrooms, our founders have worked across journalism, psychology, and development — not from the sidelines, but shoulder to shoulder with communities.
Projects reaching over 1 million people
Whether enabling social development projects or designing mental health programs for women in crisis, our work has touched lives across India and globally.
Global credentials, local roots
Educated at institutions like NIMHANS, Oxford, and King’s College London, we bring academic rigor into real-world communication that’s culturally grounded and community-first.
Built India’s first arts & brain health network
We don’t just talk about innovation — we create it. From school interventions to caregiver support, we use creative tools to translate science into everyday wellbeing.
Ready to Partner with Us in Driving Change?
Meet Our Founders
Storyteller | Journalist | Development Communicator | Changemaker| Mental Health Advocate
Social and Behavioral Change Maker | Global Mental Health Leader | Educationist | Creative Catalyst for Wellbeing
